Caselet / Scenario Supreme Doors, which makes industrial doors, has a manufacturing tradition going back more than 200 years. It began by making agricultural equipment and diversified into its present line twenty years ago. The firm, which employs 60 people and has a turnover of £5.5 million, moved its manufacturing plant to the Western Cape region in South Africa 10 years ago. Around 8% of […]
Posted: June 1, 2023
BREVA is a premium adult beverage. It is made with high-quality ingredients, combining the refreshing taste of natural fruit extracts with the natural taste of malt, providing a refreshing taste profile suited for the adult palette. It recognises the need for a non-alcoholic beverage that can be enjoyed with confidence by working professionals (male and female) with demanding social schedules when they are out and […]
Posted: April 20, 2023
Trevor Peters, an American student, enrolled at the University of Pretoria as a student, at the beginning of the year. His aim was to immerse himself in the South African culture in order to investigate the cultural differences between university students. While Trevor disguised himself as a local student, he befriended many students, attended all lectures and participated in many university activities. This immersion enabled […]
Posted: April 20, 2023
Caselet / Scenario Supreme Doors, which makes industrial doors, has a manufacturing tradition going back more than 200 years. It began by making agricultural equipment and diversified into its present line twenty years ago. The firm, which employs 60 people and has a turnover of £5.5 million, moved its manufacturing plant to the Western Cape region in South Africa 10 years ago. Around 8% of […]
Posted: April 17, 2023
McDonald’s began as a small restaurant run by the McDonald’s brothers, with a limited menu, concentrating on just a few items – burgers, fries and beverages – which allowed them to focus on quality and quick service (McDonald’s, 2022). The McDonald’s brothers were looking for a new franchising agent and Ray Kroc saw an opportunity. In 1955, Ray Kroc founded McDonald’s System Inc., a predecessor […]
Posted: April 15, 2023
Consumers are increasingly shopping from the comfort of their homes, enjoying the convenience and safety offered by online e-commerce solutions. Demonstrate why Checkers will experience ‘the last mile’ problem with the exponential growth in online shopping. In your answer, provide a detailed explanation of this phenomenon (5 marks) and how it has developed (5 marks). Also, demonstrate why it affects Checkers more than it might […]
Posted: April 15, 2023
USN is one of the fastest-growing sports nutrition brands in the world delivering high quality world-class nutritional supplements for optimised health and sports performance. The company was founded in 2000 by Albé Geldenhuys and has been at the forefront of sports nutrition research, with the aim of making effective sports nutrition supplements – as used by professional and non-professional athletes – widely available. With a […]
Posted: April 13, 2023
Develop an infographic of any one (1) rural town (no townships – Soweto and no cities or major towns – Potchefstroom) from the following South African provinces: Free State, KwaZulu-Natal, Limpopo, and North-West Province (i.e. Letsitele, Howick, etc.). The infographic needs to include a depiction of the macro environment and the segment of choices’ behavioural, psychographic and profile segmentation variables. The infographic further needs to […]
Posted: February 23, 2023
Case Study HELPING PAPA JOHN’S DELIVER BETTER PIZZA AT THE LOCAL LEVEL Question 1 Refer to the above case study “Helping Papa John’s deliver better pizza at the local level” and the additional images provided. Discuss how Papa John’s has made use of digital media to impact the buying process for a new purchaser. Two (2) marks will be awarded for providing the digital marketing […]
Posted: October 12, 2022
