The Principles of Strategic Marketing: Strategic Marketing Plan Standard Bank is one of the leading banks in Africa and provides financial services to individuals and businesses. The bank operates a corporate art gallery that hosts international arts and drives thought leadership by providing opportunities for the growth and sustainability of the arts industry across the African continent. The corporate art gallery, established in 1990, is […]
Posted: April 6, 2024
Simba – ROARRRS WITH FLAVOUR Simba is one of the biggest snack and beverage companies in the world. Its humble beginnings started when Leon, the son of Mrs Greyvenstein (known for her Ouma Rusks) had some meetings with Herman Lay, the owner of Lay’s Chips in 1952. ‘Simba Chippies’ saw the light in 1957. This was also the start of Simba the Lion, one of […]
Posted: April 3, 2024
Question 1 Its Time! is an organisation that is about to launch a new range of sport watches to other businesses, which act as retailers, as well as directly to consumers. As a relatively new product to the market, you have several goals and objectives that are required to ensure continuous growth and an increase in market share. As the marketing director for the organisation, […]
Posted: March 11, 2024
QuickPrint The South African printing sector plays an important and valuable role in the economy by providing jobs and generating annual revenue. Many local printing companies are SMEs that employ fewer than 20 people. QuickPrint was established two years ago by two brothers and is conveniently situated in a busy street in Paarl. Their goal is to ensure that their clients have a great experience […]
Posted: October 26, 2023
Snowflake is so much more than flour! Our bold spirit of innovation, imagination and inspiration is ingrained in everything we’ve brought to kitchens across South Africa for over 134 years. Snowflake is a modern brand – but with good, old-fashioned family values when it comes to looking after the people who matter most. Today, there are five Snowflake mills across the nation, creating flour that’s […]
Posted: October 21, 2023
Marvellous has recently launched a new toy brand and has high hopes for significant growth with its new toy range. Having completed significant market research prior to launching its new toy brand, Marvellous made the decision to launch an exclusive line of dolls under the brand name ‘Olivia®’. The reason behind the brand name is due to the name ‘Olivia’ being the most popular global […]
Posted: September 20, 2023
Your brief is to develop a business and marketing plan for a new Southern African macro influencer by analysing current realities and then crafting a comprehensive and executable plan to achieve realistic economic goals over the next three years. You represent a current business consultancy practice on whose behalf you are crafting and then presenting your plan for creation and growth to the new influencer. […]
Posted: September 20, 2023
Pick n Pay, Shoprite punt supply-chain optimisation Expansion: Pick n Pay’s new Gauteng distribution centre, Eastport, will cost R2bn to develop, including land and construction. With new store openings and a need for bigger and more efficient distribution centres, large retailers Pick n Pay and Shoprite have teamed up with Equites Property Fund and Fortress Real Estate Investments to develop prime logistics facilities to optimise […]
Posted: September 20, 2023
Case Study 1: When Quality management fails When the Quality Management System fails to function and important requirements are missed or processes run amuck, it means process failure. Customers might be upset and go to alternative suppliers and the business may lose revenue. Below is an example of quality failure. iPhone 4 While it quickly recovered, Apple was on the verge of losing its dominance […]
Posted: September 8, 2023
Caselet / Scenario In all your answers give an example of what you mean using the case scenario below. Do not regurgitate or repeat the theory from the textbook or study guide. BILLIATO – A TASTE OF WEALTH Billiato Ultra-premium was launched in the South African market in November 2021 by Refiloe Maela Phoolo known by his stage name Cassper Nyovest. It was launched at […]
Posted: August 14, 2023
