BBRC4103 Research Methodology – Research Design and Literature Review 1. Literature matrix Read the following 4 journal articles from Emerald related to website attributes. You can search the journal articles from the OUM library online (OUM library>Search Database>type emerald in search box>click Emerald Management 200>click connect to database>start search using key word ‘website attributes’). a. Pascoe, M., & Wright, O. (2015). Using best-worst scaling to reveal […]
