LSS312/05 Principles of Social Research – Research Communication Analysis

1. Explain four (4) types of publications that a researcher can use to communicate research results to audience. Provide relevant examples.

(40 marks)

• Record a video presentation of your Course Assignment 2 research proposal using a PowerPoint for your target audience.Provide the recording link in your submission and ensure that the sharing settings are set to “Everyone with the link can view” so that the video is accessible for assessment.

(60 marks)

Experts Answer on Above Questions on Research Communication

Four types of Publications that a researcher can use to communicate research results

Journal articles

Journal articles are considered as the most credible source and a good medium available to researchers in presenting original research findings, and they are reviewed by experts before publication. An example can be a study on analysing the impact of marketing strategies in pursuing customers to buy the products and services, published in the journal of marketing research.

Conference papers

The researchers can present their findings at academic or professional conferences, and get feedback as well. For example, a paper presented at the international conference on Business and Management.

Books

The chapters in a book is an important medium through which researchers can provide detailed discussion of their research findings and theories for professional audiences. For example, a chapter on digital marketing research published in the marketing textbook.

Research reports

Researchers also utilise research reports in order to communicate findings to organisations, government agencies, or businesses in order to allow them for the decision making purposes. For example, a customer satisfaction report prepared for a retail company.

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