Zumo Energy Drink: STP, Marketing Mix and Promotion This Principles of Marketing assignment uses a short case on Zumo, a Spanish energy drink that wants to go global, starting with Malaysia and South East Asia. Students act as marketing advisers and write a report that recommends a strategic plan: which markets to serve, how to build the marketing mix for the chosen market, and how […]
BPMMD1013 Principles of Marketing – STP and 4Ps Analysis Tugasan 1 (Individu) Siapa Sasaran Sebenar Saya? Refleksi Strategi Penyasaran Diri dan Jenama Objektif Tugasan Tugasan ini bertujuan membantu pelajar mengaplikasikan konsep STP (iaitu Segmetasi, Penyasaran, Peletakan) dengan fokus kepada penyasaran pasaran. Melalui tugasan ini, pelajar akan mengenal pasti bagaimana jenama menyasarkan pelanggan tertentu, menilai bagaimana strategi tersebut mempengaruhi diri sendiri sebagai pengguna, serta mengembangkan keupayaan […]
Shopee Marketing Assignment: Product Analysis & Demand This assignment is designed to develop students’ critical thinking, analytical skills, and understanding of product strategies used by real companies in the market. Task Requirements Students are required to choose ONE real product or brand that they personally use regularly. Examples: Students must answer ALL questions based on: Product Discussion Questions Based on the case study above, answer ALL questions below: Part […]
