BBRC4103 Research Methodology – Research Design and Literature Review

1. Literature matrix

Read the following 4 journal articles from Emerald related to website attributes. You can search the journal articles from the OUM library online (OUM library>Search Database>type emerald in search box>click Emerald Management 200>click connect to database>start search using key word ‘website attributes’).

a. Pascoe, M., & Wright, O. (2015). Using best-worst scaling to reveal perceived relative importance of website attributes. Asia Pacific Journal of Marketing and Logistics, 29(2), 393-408.

b. Dholakia, R. R., & Zhao, M. (2010). Effects of online store attributes on customer satisfaction and repurchase intentions. 38(7), 482-196.

c. Islam, J. U., Shahid, S., & Rasool, A. (2020). Impact of website attributes on customer engagement in banking: a solicitation of stimulus-organism response theory. International Journal of Bank Marketing, 0265-2323.

d. Niazi, M. G., & Kamran, K. A. (2016). Evaluating Iranian state university websites using WebQEM. The Electronic Library, 34(6), 1031-1050.

Use the following guide:

1.0 Introduction
Identify and explain the research design used the most by the researchers, justify the method is used the most.

2.0 Research design
Identify and explain the research design used the most by the researchers, justify why this research design is used the most.

3.0 Data collection methods
Identify and explain the data collection methods used the most by the researchers, justify why this method is used the most.

4.0 Measurement of variables (website attributes)
Identify and explain the measurement methods used the most by the researchers, and justify why this method is used the most.

5.0 Sampling technique
Identify and explain the sampling technique used the most by the researchers, and justify why this method is used the most.

Experts Answer on Above Questions on Research Methodology

Introduction

The studies selected for analysis are mainly based on how website attributes influence the perception of user, customer satisfaction, engagement and website quality. The studies mostly utilize quantitative research approach because it allows the researcher to collect data from many respondents and better analyse the website features and user behavior.

Research design

The research design mostly applied in the given studies is quantitative cross-sectional survey design. The researchers performed the collection of data from respondents at a single point in time using structured questionnaires because it allowed them to collect large amounts of data easily, and it is quite suitable in measuring customer perceptions and behavior.

Data collection methods

The data collection methods applied by most of the studies is questionnaire survey whereby respondents were asked to evaluate website attributes by way of utilizing a structured survey instrument. This is highly cost effective to administer and provides standardized data that can be analyzed using statistical tools and techniques.

Measurement of variables

The variables are mainly in the form of website attributes like usability, information quality, design, security and responsiveness, and they were measured using likert 5 rating scale with options like agree, strongly agree, neutral, disagree and strongly disagree. This particular approach is easier for respondents to understand, provides measurable and comparable data, and it is widely accepted in case of marketing research.

Sampling technique

The suitable sampling technique considered by most of the studies is convenient sampling, whereby participants were selected on the basis of accessibility and willingness to participate. This particular technique is quite appropriate for fast and economical data collection, and it is highly used in case of website and consumer behavioral research.

Want Detailed Answers with References?

The analysis of four studies as carried out revealed significant findings with respect to the research design applied, data collection methods used, measurement of variables, and sampling technique utilised by them. With our research method experts, you can request help with all research based tasks including research proposal writing, thesis writing, literature review analysis, critical review of articles and many more. Simply visit the best assignment help in Malaysia page to get a professional research writing expert for your research based task.