Shopee Digital Marketplace Strategy in Southeast Asia Case Study – “Shopee’s Digital Marketplace Dominance and the Future of E-Commerce Competition in Southeast Asia” Shopee has emerged as one of the most influential digital marketplace platforms in Southeast Asia. Launched in 2015 under Sea Limited, Shopee rapidly transformed from a mobile-first customer-to-customer (C2C) marketplace into a dominant business-to-consumer (B2C) and integrated digital commerce ecosystem. The growth […]
