Shopee Marketing Assignment: Product Analysis & Demand

This assignment is designed to develop students’ critical thinking, analytical skills, and understanding of product strategies used by real companies in the market.

Task Requirements

Students are required to choose ONE real product or brand that they personally use regularly.

Examples:

• Apple iPhone
• Samsung
• Nike
• Adidas
• Starbucks
• Milo
• McDonald’s
• Nestlé
• Coca-Cola
• Uniqlo
• Watsons
• Shopee

Students must answer ALL questions based on:

• Personal opinions
• Real user experience
• Product observation and analysis

Product Discussion Questions

Based on the case study above, answer ALL questions below:

1. What product or brand did you choose? Why do you like it?
2. What makes this product different from its competitors?
3. Do you think the product quality is worth its price? Explain your opinion.
4. Do you think branding and packaging are important for this product? Why?
5. Compare your chosen product with ONE competitor. Which one is better and why?

Part B: Real-Life Consumer Scenario

Scenario: “Student Life in Kuala Lumpur”

A diploma student named Amir lives in Kuala Lumpur. He has limited budget but needs to manage his daily life, transportation, and studies. Amir experiences the following situations:

• He needs a laptop to complete assignments and online classes.
• He wants a high-performance gaming laptop with advanced graphics.
• He demands a specific brand (e.g., Apple MacBook or ASUS ROG) because he believes it offers better quality and status.
• For transportation, he needs affordable travel to campus.
• He wants a comfortable and fast ride (Grab Premium).
• He demands services that are safe, reliable, and affordable based on his budget.

Task instructions

Based on the case study above, answer ALL questions below:

1. What is the meaning of need, want, and demand? (Give simple definitions)
2. Identify ONE example of:

• Need
• Want
• Demand
  from the situation

3. Why do students sometimes buy things they want instead of what they need?
4. How does money (budget/income) affect a person’s demand?
5. Give ONE real example from your own life showing:

• a need purchase
• or a want purchase

Report Format

Students must prepare a report that includes:

• Cover Page
• Table of Contents

Part A: Critical Thinking (Personal Views & Real Product Discussion)

1.0 Introduction

Briefly introduce:

• The chosen product or brand – attribute and feature
• The company background
• Why the product is popular

2.0 Product Pictures

Students MUST include:

• At least THREE (3) clear pictures of the product
• Pictures can be:
  • Self-taken photos
  • Product packaging
  • Screenshots from official websites and one (1) advertisements

Students must provide short captions for each picture.

Example:

• Figure 1: Front packaging of Milo drink
• Figure 2: Nike running shoes design
• Figure 3: Starbucks promotional menu

3.0 Finding product discussion questions: Q1-Q5

4.0 References

Part B: Real-Life Consumer Scenario

1.0 Write an introduction:

• Briefly explain what the case is about – Summarize the scenario in your own words (1 paragraph)
• Mentioning the importance of understanding needs, wants, and demands in marketing

2.0 Main content (answer all questions) Q1-Q5

3.0 Write on: Conclusion

• What you learned from this case
• How needs, wants, and demands influence student decisions
• Why marketers must understand consumer behaviour
• Summary of your opinion about Amir’s situation
• What is the most important factor (your own point of view) : need, want, or demand?

Experts Answer on Above Marketing Questions

Product/Brand selected

The brand selected for analysis is Shopee because I use it on a regular basis to make purchases like electronics, clothing and household items. The reason why I use Shopee is because it provides competitive prices, delivery is fast, and I get vouchers as well that help me save money too.

How it is different

Shopee is different from other brands across a number of areas including its user friendly mobile application, free shipping vouchers, promotional campaigns on frequent basis and Shopee coins rewards systems.

Quality of the product

The main advantages of Shopee are a wide range of products available which offer different price ranges, and it thereby gives options to the buyer to select according to their budget. The availability of reviews and ratings also help in making informed decisions which ensures value for money.

Importance of branding and packaging

Branding and packaging is important because branding helps Shopee in building trust among customers, while packaging is important as it protects products at the time of delivery and improves customer satisfaction.

Comparison of product with competitor

The competitor of Shopee is Lazada and I believe that Shopee is better because it provides a larger seller network, and a more engaging shopping experience in the form of additional features like Shopee Live and Shopee Games.

Real life consumer scenario

A need is defined as a basic requirement that is essential for day to day life while a want is something that is not essential but it brings in comfort or satisfaction. Demand is defined as a want that is supported by the ability and willingness to pay.

One example – a need can be a laptop required for doing assignments and online classes while a want can be a high performance gaming laptop and demand is purchasing high premium class brands like Apple MacBook.

Why students want things that they want instead what they need

This is because a students are often influenced by advertisements, social media trends, word of mouth promotion by friends, and they believe that those products enhances their higher status, and convenience.

Impact of money on a person’s demand

The impact of money is significant as it clearly identifies whether a product can be affordable within a given budget. Higher income increases the purchasing power while a lower budget makes a person think twice before buying an expensive product.

Real life example – I bought a laptop in order to attend my online classes and complete my research studies.

Want Detailed Answers with References?

The analysis above comparing brands, products, consumer needs, wants and demand by utilising a real life Kuala Lumpur student scenario revealed significant findings about Shopee. If you need a similar kind of brand analysis, get in touch with our professional marketing assignment helpers good at carrying out comparative analysis across multiple brands.