Question 1 (Marks: 20)
The Public Relations Manager at the campus you are enrolled at wants to use special events as a
PR tool to gain exposure for the campus in order to attract students for the 2023 in‐take.
Select any two types of special events and explain by providing practical examples of how the Public Relations Manager could use each special event.
Note: Refer to the marking rubric at the end of this assessment for guidance on how to answer the question.
Question 2 (Marks: 20)
Q.2.1 Provide practical examples of how the Public Relations Manager at your campus can use the following forms of mass media for PR to inform prospective students about any of the special events identified in Q.1 above.
Q.2.1.1 Broadcast media. (5)
Q.2.1.2 Support media. (5)
Q.2.2 Provide practical examples of how the Public Relations Manager can use the following forms of online media tools for PR to inform prospective students about any of the special events identified in Q.1 above.
Q.2.2.1 Social media. (5)
Q.2.2.2 Online influencers. (5)
Question 3 (Marks: 30)
Select any South African company of your choice that has faced an immediate crisis between the
years 2019 to 2022 and answer the questions that follow.
Q.3.1 State the name of the company you have selected and specify the crisis that it faced. Provide a link to an online source of the crisis.
Note: Marks will be deducted for this question if a link is not provided. (5)
Q.3.2 Explain why/how your chosen crisis (Q.3.1) is an example of an immediate
Q.3.3 Select one strategy and explain by providing practical examples how the company selected in Q.3.1 could use this strategy to reduce the impact of the crisis on the company’s reputation.
Note: Refer to the marking rubric at the end of this assessment for guidance on how to answer the question. (20)
Question 4 (Marks: 50)
You are employed as a PR practitioner at your local municipal office. The Municipal Manager wants to plan a PR campaign that is aimed at raising awareness in the community about the negative effects of teenage pregnancy on society and has turned to you for assistance.
Write a response in which you practically demonstrate how the Municipal Manager can use the
Interactive Model of Campaign Planning to plan and execute the awareness campaign.
Note: You will have to create your own information and/or refer to online sources when answering the question.
Answers to Above Questions
Answer 1: Public relations managers have to play an important role in every organisation they work in. The main role and responsibility of a public relations manager includes managing an organisation’s communication initiatives with media personnel. They have to devise important PR tools with the objective of communicating with the intended audience effectively. In the given case scenario, the public relations manager at the campus has to organise special events in order to attract students for the 2023 in-take. The two important events that are considered in this respect are……
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