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Marketing Management 1 (HMKT130-1) Assignment Answers

Question 1 [19 Marks] Read the fictitious scenario below and answer questions 1.1 and 1.2 that follow. You find yourself in the role of a strategic consultant tasked with reshaping “EcoTrend,” a sustainable fashion brand, to appeal to the younger demographic. Your goal is to devise innovative strategies to establish EcoTrend as a top choice for eco-conscious youth. *Fictitious scenario 1.1. Describe how EcoTrend can […]

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The Transformation of Apple Assignment Answers

The Transformation of Apple: How Innovation and Design Changed the Game When Steve Jobs returned to Apple in 1997, the company was on the brink of bankruptcy. Jobs embarked on a transformation of the company that would turn it into one of the most successful and influential companies in history. In this article, we’ll explore the key steps in the transformation of Apple, including how […]

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SMM901 Strategic Marketing Management Assignment Answers

Read the following excerpt and complete the task below: In July 2015, the E coli outbreaks started for Chipotle and lasted through January 2016. It began in the Northwest and spread across dozens of states. The result was an 82% decrease in profits over the course of a year and Chipotle stock down 15%. 2016 also saw an executive arrested for cocaine possession and 10,000 […]

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Advanced Strategic Marketing Management Assignment

The South African Post Office’s (SAPO)  The dwindling volume of mail due to usage of the Internet and through competition from private couriers poses a threat to the South African Post Office’s (SAPO) long-term survival. As a consultant specialising in turning businesses around you have been assigned to resuscitate the once glorified SAPO business operation. Answer ALL the questions in this section. Question 1 (25 […]

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