Marketing is about understanding who your customers are, being able to anticipate what they require now and, in the future, and ultimately, satisfying their every need. It is therefore important that all the work that your organisation undertakes should be created and implemented to serve the customers. In marketing, the pain point of every marketer is to really understand who are their customers, or better […]
Posted: October 18, 2024
Question 1 [26 Marks] Read the following extract about Spanish Farm Guest Lodge and answer the questions that follow: Spanish Farm is situated in award-winning gardens. High up on the Helderberg with panoramic views of the Hottentots Holland Mountain range and False Bay, stretching from Cape Point to Gordon’s Bay. This special place is home to an abundance of bird species. Indigenous fynbos, proteas, and […]
Posted: August 19, 2024
Caselet / Scenario In all your answers give an example of what you mean using the case scenario below. Do not regurgitate or repeat the theory from the textbook or study guide. BILLIATO – A TASTE OF WEALTH Billiato Ultra-premium was launched in the South African market in November 2021 by Refiloe Maela Phoolo known by his stage name Cassper Nyovest. It was launched at […]
Posted: August 14, 2023
QUESTION/SECTION 1 The Nature and Scope of Marketing [20 MARKS] Use the marketing process to examine and evaluate each of these factors about the products. Consider what Formula Botanica says about hair trends, and highlight the environmental factors that affect your function in the marketing of this product. • Understanding customer needs and wants; • Market offerings: bundle of benefits; • Being aware of market […]
Posted: August 2, 2023
Question 1 (Marks: 10) Q.1.1 Thandi owns a Bakery in Cape Town called Special Moments Bakery. She imports special flours from Brazil. These ingredients are generally grown in the summer and exports take place in autumn. Thandi must therefore buy in bulk and freeze excess stock to ensure supply all year round. Thandi’s sales have recently dropped. A customer survey has revealed that customers find […]
Posted: November 25, 2022
