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FMAR101C Fundamentals of Marketing Assignment Answers

Caselet / Scenario In all your answers give an example of what you mean using the case scenario below. Do not regurgitate or repeat the theory from the textbook or study guide. BILLIATO – A TASTE OF WEALTH Billiato Ultra-premium was launched in the South African market in November 2021 by Refiloe Maela Phoolo known by his stage name Cassper Nyovest. It was launched at […]

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Formula Botanica Case Study Assignment Answers

QUESTION/SECTION 1 The Nature and Scope of Marketing [20 MARKS] Use the marketing process to examine and evaluate each of these factors about the products. Consider what Formula Botanica says about hair trends, and highlight the environmental factors that affect your function in the marketing of this product. • Understanding customer needs and wants; • Market offerings: bundle of benefits; • Being aware of market […]

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MAKT5112 Introduction to Marketing Theory and Practice Assignment Answers

Question 1 (Marks: 10) Q.1.1 Thandi owns a Bakery in Cape Town called Special Moments Bakery. She imports special flours from Brazil. These ingredients are generally grown in the summer and exports take place in autumn. Thandi must therefore buy in bulk and freeze excess stock to ensure supply all year round. Thandi’s sales have recently dropped. A customer survey has revealed that customers find […]

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