Digital marketing is becoming a major driver for Africa’s small and medium sized businesses Small and mid-sized businesses are increasingly turning to social networking sites and mobile apps to tap into the burgeoning African internet economy, seen more than doubling to US$200 billion by 2025. A joint survey, dubbed the Africa MSME Survey Report 2023, tracking 440 small and medium-sized businesses in Nigeria, Kenya, South […]
Posted: May 2, 2024
Question 1 Its Time! is an organisation that is about to launch a new range of sport watches to other businesses, which act as retailers, as well as directly to consumers. As a relatively new product to the market, you have several goals and objectives that are required to ensure continuous growth and an increase in market share. As the marketing director for the organisation, […]
Posted: March 11, 2024
Conduct some internet research on the characteristics and behaviour of female gamers, and use this secondary research, as well as the research results provided in the above scenario to develop a customer persona of your target audience for the All for One product (i.e. female gamers, aged 13-25). Make sure your customer persona includes the following information or elements: ● The persona: Include a name […]
Posted: April 5, 2023
As the newly appointed Marketing Manager of TruCape, your first task is to assess the use of direct marketing as a strategy to increase your digital footprint. Write a report discussing the three (3) principles that TruCape must consider before using mobile devices for direct marketing. You are encouraged to source any reputable sources to assist with your report aside from the three compulsory sources […]
Posted: February 22, 2023
1. A new gardening tool start-up company is looking to embrace digital marketing to reach out and expand its business. Evaluate 4 social media platforms and justify how they would be able to create marketing impact for the business. (25 marks) 2. Evaluate challenges in customer engagement in digital marketing; and determine how Lazada can manage their customers’ expectations without personal contact. (25 marks) 3. […]
Posted: February 17, 2023
Effective digital marketing involves providing superior online value to customers through the creation of a digital value proposition that matches customer values. Creating an international digital value proposition is far more complex than creating a local value proposition. Using appropriate marketing concepts/models, investigate the perceived customer value of AIRBNB, addressing the following areas: Using suitable models, identify the customer perceived value for the customers of […]
Posted: October 3, 2022
