Question 1: Corporate Identity Management: Understanding its Significance. “Effective corporate identity management is crucial for building a strong brand and increasing brand recognition and awareness, especially in the South African market, known for its cultural and historical diversity. Corporate identity involves the visual representation of a company’s values, beliefs, and personality through its name, logo, colors, typography, and messaging.” Required: • As a corporate identity […]
Posted: November 2, 2023
Question 1: (30 Marks) Refer to the fictitious scenario below and answer the questions following. You are a student in a marketing program and have been assigned a group project to develop and present a social media marketing campaign for a hypothetical product launch. Your goal is to apply your knowledge of managerial skills to create and execute an effective campaign strategy. Fictitious scenario. Required: […]
Posted: September 7, 2023
Question 1: (23 Marks) Define a business and describe its functions. (2 marks) Read the extract below and answer the question that follows. The coffee industry is a global phenomenon that involves the cultivation, processing, trade, and consumption of one of the world’s most popular beverages. Coffee is derived from the seeds of the Coffea plant and is cultivated primarily in tropical regions around the […]
Posted: September 7, 2023
QUESTION ONE [45] Define the term ‘Management’. (3) Differentiate between top level management and lower level management. (10) Identify and discuss each of the support activities that can be found in Porter’s Value Chain Model. (12) Provide a summary of each of the four (4) general management functions. (20) QUESTION TWO [32] The Classical management approach introduced some of the founding principles of management. Critically […]
Posted: June 5, 2023
QUESTION ONE [40] Managers, while performing the four fundamental functions, work at different levels and deal with different challenges. Managers are usually classified into two categories: 1. According to their level in the organisation 2. By the functional area of management for which they are responsible In light of the above provide a discussion on:- Management levels in an organisation (15) Two (2) functional areas. […]
Posted: June 5, 2023
Background of African Bank Investments Limited’s (ABIL) African bank CEO resigns with immediate effect African Bank Investments Limited (ABIL), the JSE-listed provider of unsecured loans, on Wednesday said one of its founders and CEO, Leon Kirkinis, had resigned with immediate effect after 23 years in the business. The share price of ABIL sagged almost 57 percent on the JSE’s morning trade on the news, signalling […]
Posted: May 20, 2023
Question 1: (48 Marks) Matthew Nkosi is being profiled for an article in a digital magazine; kindly see below the short description they wrote about themselves. Matthew Nkosi is a single 27-year-old coloured pansexual and uses the pronouns they/them. They are originally from Middelburg, Mpumalanga and they decided to move to Cape Town because Cape Town is more accommodating to the LGBTQIA+ community. They were […]
Posted: April 20, 2023
Diamond, it is a precious stone more value than gold and silver. Its first discovery was in the year 1859 in South Africa at Northern Cape. From then, Diamonds became very much famous by the enhancement in the supply as well as the advanced technology which enabled the Diamond cutting, shaping, polishing as well as finishing. Diamonds are the precious gems which are the sources […]
Posted: April 3, 2023
IMF warns Godongwana may have underestimated risks in medium-term budget. Finance Minister Enoch Godongwana did the right thing in his Medium-term Budget Policy Statement (MTBPS), cutting debt and saving some of the proceeds of a windfall tax take, says the International Monetary Fund (IMF), but he may have been too optimistic in assuming that he will hit the fiscal targets he has set. The IMF’s […]
Posted: February 28, 2023
Question 1: Asia has been increasing its influence in the world, largely, because of China’s exceptional economic growth. A creative study of the global economy’s centre of gravity, which indicates the average location of economic activity across geographies, showcases that though, in1980, that centre of gravity was the mid-Atlantic, by 2010, it had moved to the east of Helsinki, and, by 2050, it is predicted […]
Posted: January 7, 2023
