Respect for people and continuous improvement
VISION

Toyota will lead the way to the future of mobility, enriching lives around the world with the safest and most responsible ways of moving people. Through our commitment to quality, constant innovation and respect for the planet, we aim to exceed expectations and be rewarded with a smile. We will meet our challenging goals by engaging the talent and passion of people, who believe there is always a better way.

MISSION

Toyota South Africa is dedicated and committed to supplying the range of vehicles, parts, accessories and services to meet the requirements of the South African and export markets that it services and ensuring that products are of outstanding quality, value for money and instil pride of ownership.

THE TOYOTA WAY

With its emergence as a diversified, international corporate leader, Toyota has an established set of values, beliefs, principles and business methods that act as the lifehood of the company; we call them The Toyota Way.

The Toyota Way: Respect for People and Continuous Improvement.

RESPECT

At Toyota we make every effort to understand each other, take responsibility and build mutual trust. We value diversity and treat all people with equal and mutual respect. Through Teamwork we stimulate personal and professional growth, share development opportunities, and maximise individual and team performance.
OUR CORE VALUES- COMMUNICATION

We value open and honest communication.

TEAMWORK

“My focus is on my customers and it all starts with me. I will always remember that the customer comes first.” This is the ideal we have set for our staff; it is how we want our staff to interact with you, our clients. Toyota Touch is the framework of working habits that we live by, so that we can provide reliable and outstanding service. Six important pillars support Toyota Touch: Professionalism, approachability, understanding your customer’s needs, provide on what you promise, provide quality service and always thank your clients.

Teamwork

ORGANISATIONS SUPPORTED BY TOYOTA

Toyota as a whole is dedicated to sharing that value with not only its customers but also to those in desperate need.

GAUTENG PROVINCE

Centre for Development and Enterprise, National Business Initiative, Action for Blind and Disabled Children, LifeLine Alexandra, Alexandra Disability Movement – Pillsbury, Abraham Kriel Children’s Home, Childhood Cancer Foundation (Choc), Our Children’s Fund, Alexandra, Thandanani Orphanage, UkuKhanya KweZwe Centre

KWAZULU-NATAL PROVINCE

Rally to Read, Protec, Masakhane Crèche, The Brown’s School, Junior Achievers, LifeLine Durban, Highway Hospice, Issy Geshen Old Age Home, Community Chest

Source: Toyota South Africa Motors, 2023

QUESTION ONE [20] “Through Teamwork we stimulate personal and professional growth, share development opportunities, and maximise individual and team performance.”
In light of the statement and article above:

1.1 Critically discuss the significance of teams in enhancing Toyota’s success and performance as a leading automotive brand. (20)
QUESTION TWO [20]

As an organisational developer, suggest the relevant ways that employees may learn culture in an effort to promote the Toyota Way.

QUESTION THREE [30]

“Communication is identified as a core value of Toyota.”

In context of the statement and article above:

3.1 Evaluate the importance of communication for Toyota in fostering their commitment to quality and constant innovation. (15)
3.2 Critically discuss the potential barriers to effective communication at Toyota. (15)

Answers to Above Questions on Toyota Case Study

Answer 1: It is mainly the effectiveness of teamwork at Toyota that allows it to become a leading automatic brand. Teamwork is integrated within the company’s existing philosophy and this is mainly because of significant advantages possible to the company from following such philosophy. Teamwork helps the company in fostering innovation and continuous development within its employees, and thereby allows it in achieving improvement over the quality of its products and better customer satisfaction.