Case Study

QUESTION ONE (60 MARKS)

Following the Covid-19 pandemic, there has been a rise in the popularity of online learning. Consequently, ABC University has chosen to implement a hybrid learning system that combines traditional classroom instruction with online courses. In order to evaluate the success of this method, a study has been carried out to compare student outcomes and satisfaction levels between purely online, purely traditional, and hybrid learning models.

Questions are based on the case study above:

1.1 Develop a clear problem statement for the study on the effectiveness of online learning platforms. (10 marks)

1.2 Based on the problem statement, formulate specific research questions addressing student outcomes and satisfaction in different learning models. (10 marks)

1.3 Develop a short questionnaire you would use to collect data. (10 marks)

1.5 What statistical tools would you use for your data analysis and why? (10 marks)

1.6 Assuming your research finds significant differences in outcomes and satisfaction levels among the learning models, interpret these results in the context of any argument of your interest. Based on your findings, make recommendations to ABC University on how to improve its learning models. Discuss any limitations of your study and suggest areas for future research. (20 marks)

Case Study

QUESTION TWO (40 MARKS)

A fashion brand, StyleCo, has been utilising social media marketing to enhance its brand loyalty among millennials. Despite an active social media presence, the company has noticed fluctuations in customer loyalty and repeat purchases. StyleCo decides to conduct a study to analyse the effectiveness of its social media marketing strategies in building brand loyalty.

Questions are based on the case study above:

2.1 Explain the research methodology approach you would use for this study and why. (10 marks)

2.2 Formulate an appropriate research topic based on the case study and give a brief concept (of 1 page) about your topic. In the concept you should explain the context of your topic, motivation, problem, solution and any other relevant details that describe what your research is about. (30 marks)

Answers to Above Questions on Research Methodology

Answer 1: Problem Statement: The main objective of this study is to evaluate the effectiveness of various learning models so that they can be applied in the context of ABC University. The important models considered are purely online, purely traditional and hybrid learning systems.