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Chan, K. 2021. Children’s perception of YouTube videos with product endorsements: An exploratory study. Asian Journal of Business Research, 11(1): 105‐121. [Online]. Available at: https://ezproxy.iielearn.ac.za/login?url=https://search.ebscohost.com/login.aspx?direct=true&db=b su&AN=150660160&site=ehost‐live&scope=site [Accessed 27 January 2023].
Damerji, H. and Salimi, A. 2021. Mediating effect of user perceptions on technology readiness and adoption of artificial intelligence in accounting. Accounting Education, 0(2), 107–130. [Online].
Available at: https://ezproxy.iielearn.ac.za/login?url=https://search.ebscohost.com/login.aspx?direct=true&db=b su&AN=149454110&site=ehost‐live&scope=site [Accessed 27 January 2023].
The word count for the entire project is between 4500‐5500 words. The word count is to be stipulated on the cover page of your document. Students should note that the lecturer will not mark beyond the maximum word count (5500 words). This means that students exceeding the word count could substantially lose marks. For example, a student exceeding the 5500‐word limit by submitting 6000 words, could find that they lose all marks allocated to the final section of the project if that section falls into the 500 words not marked.
Question 1 (Marks: 85)
Write a report in which you analyse EACH of the pre‐selected research articles to identify and discuss the research paradigm and design the authors followed, and then explain how this informed the decisions made by the researchers. And then, applying critical thinking skills, you will need to consider alternate research methods, and motivate your choices using sources
beyond your textbook.
Q.1.1 Identify the paradigm/tradition for each article. You will need to motivate each choice of paradigm using examples from each of the articles as well as a critical
discussion of each of the paradigms chosen. (10)
Q.1.2 Identify the following elements of the research design for each article. You will
need to motivate using examples from each article, as well as theory from various sources.
Q.1.2.1 Research methodology. (10)
Q.1.2.2 Type of research. (10)
Q.1.3 Identify the population and sampling types and methods used in each article.
Q.1.3.1 Using examples from each article, as well as theory from the prescribed text, describe the population and sampling methods used in each study. Each answer should outline the target and accessible population,
population parameters, unit of analysis and sampling method. (15)
Q.1.3.2 For each article, using appropriate theory, argue in favour of an alternate sampling method, that aligns with the same paradigm/tradition and
research question. (10)
Q.1.4 Identify the data collection methods used in each article.
Q.1.4.1 Using examples from each article, identify the data collection methods used in each study. Motivate your answer with examples from each
article as well as theory from various sources. (10)
Q.1.4.2 For each article, using appropriate theory, argue in favour of an alternate data collection method that aligns with the same paradigm/tradition and
research question. (10)
Q.1.5 Identify and describe the data analysis method in each article. Each answer should
be a combination of examples from the articles as well as theory from various sources. (10)
Question 2 (Marks: 85)
Demonstrate your understanding of paradigms, methodologies and research practicalities by considering the impact on each study were the authors are to use an alternate paradigm to that represented in the original articles. You will need to select a different alternate paradigm for each
research article, so there are no duplicate paradigms in your three chosen alternatives.
Q.2.1 For EACH research project, select an alternate paradigm. For each alternate, consider the implications of this change in paradigm on the nature of the research and construct new,
alternate versions of the following (for each article):
Q.2.1.1 The research problem; (20)
Q.2.1.2 The research question/s; (10)
Q.2.1.3 Formulate hypotheses and/or objectives based on the alternate paradigm
Q.2.1.4 The data collection method (including a clear explanation of and
motivation for, choosing that data collection method); (25)
Q.2.1.5 The data analysis method (including a clear explanation of, and
motivation for, choosing that data analysis method). (20)
Question 3 (Marks: 30)
The overall purpose of research is to add to the body of knowledge using an ethical and systematic
process. For each article:
Q.3.1 Discuss how the researchers would have ensured trustworthiness and/or reliability and validity when conducting the research. Your answer can be a combination of
examples from the articles and theory from various sources. (15)
Q.3.2 Critically discuss the ethical issues the researchers can be expected to have considered before, during, and after the research process. (15)
Answers to Above Questions on Introduction to Research
Answer 1: An analysis of each of the article to discuss the research paradigm and design the authors followed is performed as follows:
Get completed answers on the above questions on introduction to research from the dissertation writing service provider in South Africa.
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