As the newly appointed Marketing Manager of TruCape, your first task is to assess the use of direct marketing as a strategy to increase your digital footprint. Write a report discussing the three (3) principles that TruCape must consider before using mobile devices for direct marketing.
You are encouraged to source any reputable sources to assist with your report aside from the three compulsory sources listed below:
o Hansotia, B.J. and Rukstales, B., 2002. Direct marketing for multichannel retailers: Issues, challenges and solutions. Journal of Database Marketing & Customer Strategy Management, 9(3), pp.259-266. [Accessed 20 October 2022].
o Fariborzi, E. and Zahedifard, M., 2012. E-mail marketing: Advantages, disadvantages and improving techniques. International Journal of e-Education, e-Business, e-Management and e-Learning, 2(3), p.232. [Accessed 20 October 2022].
o Stanišić, T., 2015. The Use of the Internet in Direct Marketing: Advantages, Results and Limitations. In Synthesis 2015-International Scientific Conference of IT and BusinessRelated Research (pp. 603-605). Singidunum University

Answer to Above Question

Direct marketing is an important strategy of reaching the end customer, as it involves communicating directly with customers about the products and services offerings by the company. There are different ways in which direct marketing can be carried out such as email, text messages, phone calls, catalogs, direct email etc. In the given case scenario of TruCape, the three important principles that the company must consider in using mobile devices for direct marketing are …..