Question 1: (48 Marks)
Matthew Nkosi is being profiled for an article in a digital magazine; kindly see below the short description they wrote about themselves.

Matthew Nkosi is a single 27-year-old coloured pansexual and uses the pronouns they/them. They are originally from Middelburg, Mpumalanga and they decided to move to Cape Town because Cape Town is more accommodating to the LGBTQIA+ community. They were fortunate to get a new job within 3 weeks of moving to Cape Town as a marketing assistant at Spier Wine Farm in Stellenbosch, which pays R345 877,78 per annum. Mathew has worked for DSTV, Nescafe as well as Coke in the past. They’re highest qualification is a BCom Management Marketing degree which they obtained at Boston City Campus. Matthew enjoys attending festivals and events in his spare time, such as Rocking The Daisies, Oppikoppi and Bacardi Holiday Club. Matthew also plans events for his church, Anglican Church in his spare time. Fictitious scenario. *

Botha, Vrba, Botha, Ngambi and Woermann (2021) have identified fourteen (14) constructs of primary and secondary dimensions of diversity.

Identify nine (9) dimensions from the above scenario. (18 marks) Example:
Gender  Female 

Matthew’s profile was written on a digital platform, however, there are other digital/shopping platforms available in internet retailing, such as the listed below and many more:
• Storefront model
• Auction model
• Online loans
• Online news
• Online travel booking
• Online entertainment
• Automotive sites
Explain each of the above-mentioned shopping platforms and provide two (2) real-life examples of each shopping platform. (30 marks)

Question 2: (17 Marks)
According to Botha, Vrba, Botha, Ngambi and Woermann (2021), electronic commerce (e-commerce) can be defined as the process of buying and selling goods and services electronically by means of computerised business transactions.

Superbalist is South Africa’s online store that is available on your fingertips 24/7, it is a strictly online based store. Additional information available at:

Identify the type of e-commerce Superbalist falls under. (2 marks)

Provide an in-depth explanation of how the e-commerce type you identified in question 2.1, works, specifically at Superbalist. (15 marks)

Question 3: (10 Marks)
There are three (3) types of plans, namely, strategic plans, tactical plans and operational plans.

Identify the characteristics of strategic plans. (10 marks)

Question 4: (25 Marks)
SPARs Mission Statement:
Our mission is to ensure that SPAR remains the world’s leading voluntary food retail chain and that we continue to grow our brand, our presence and our partners by working together to enhance the competitiveness, productivity and profitability of our retail and wholesale partners worldwide.

In a short 200 – 250-word essay, state whether or not SPARs mission statement is well written. (15 marks)

Answers to Above Questions on Business Management

Answer 1: When it comes to diversity dimensions, there are mainly two types of dimensions such as primary and secondary. The primary direct dimensions are also known as internal dimensions and these include diversity aspects that we have no control over. These are gender, age, race, ethnic heritage, sexual orientation etc. Secondary dimensions are also external dimensions and they can be controlled to certain extent such as education, work experience, income, language, family, organisational role, political belief and personal habits. In the given case scenario of Matthew Nkosi, the 9 important timings identified are age, race, sexual orientation, work experience, organisational role….


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