Question 1:

As the Fourth Industrial Revolution (4IR) continues to shape the future of the workforce, students on the verge of graduation must consider the impact of recent technological advancements on the digital marketing industry in South Africa.

1.1 Discuss how recent developments in technology and digital media have transformed the digital marketing industry in South Africa, and evaluate the implications of these changes for graduates like yourself as you prepare to enter the workforce in this field.
(8 marks)
Question 2

Suppose you are a student who has completed an internship and is now looking to update your LinkedIn profile to showcase your skills and experience to potential employers.

Required:
Craft an authentic and compelling Linkedin profile summary that accurately portrays your professional identity and objectives. Your summary should be 150 words and should effectively communicate your unique personal brand, key strengths, significant accomplishments, and long- term aspirations. (15 Marks)

Question 3: [13 Marks]
In the ever-evolving landscape of the 21st-century workplace, the importance of ergonomic office spaces cannot be overstated. By prioritising the well-being and productivity of employees, organisations have the opportunity to revolutionise their workplace dynamics.

Compile a short paragraph convincing the Marketing Manager to consider implementing a new ergonomic look for the office space, highlighting the importance of ergonomic office spaces based on 21st-century trends.

Refer to the scenario below and answer the question that follows:

Suppose you are a Marketing Coordinator at a technology company in Cape Town, South Africa. The company is planning to redesign its office space to create a more employee- friendly environment.
*Fictious scenario

Required:
As part of this initiative, you have been tasked with researching and presenting the potential benefits of such a redesign to the executive team. (9 marks)

Question 4:

In the realm of online learning, the convergence of technology and education has openedup new frontiers. Artificial intelligence (AI) has emerged as a transformative force,reshaping the learning landscape and offering exciting possibilities.

Briefly, discuss the impact of AI on online learning platforms, with a focus on itspotential to facilitate better learning outcomes for students. (6 marks)

Highlight and elaborate on two (2) advantages that AI can bring to online learningplatforms.
(6 marks)

Answers to Above Questions on 4IR

Answer 1: The digital marketing industry in South Africa is significantly transformed because of significant development in the field of Technology. There are developments identified especially in the areas of Data Analytics and artificial intelligence, personalisation of Technology, dominance of social media platforms, rapid development and expansion in the areas of e-commerce and all these developments require enhancement in the skills and abilities by graduates to cope up with the changing technological developments.

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