Question 1:

Emma, a university student, is struggling with her academic writing assignments. She often finds it difficult to understand the instructions given by her professors and frequently misinterprets the requirements of the assignments. Additionally, when reading course materials or textbooks, Emma tends to skim-read through the content quickly without fully comprehending the main ideas or key concepts. As a result, she often misses important details and fails to grasp the overall meaning of the texts.

When attempting to write essays or reports, Emma struggles to organise her thoughts coherently and often produces disjointed and poorly structured writing. She frequently misspells words, uses improper grammar, and lacks clarity in her expression. Despite her efforts to convey her ideas, her writing lacks depth and fails
to effectively communicate her understanding of the subject matter.

1.1 Identify the form of literacy depicted in the scenario. (1 mark)

1.2 With reference to your answer to Q. 1.1, identify and briefly explain the two (2) skill areas Emma appears to be struggling with. Provide examples from the scenario to support your answer. (14 marks)
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1.3 Discuss the limitations of the reading strategy Emma uses when reading her course material and textbooks. (2 marks)

1.4 Recommend two (2) alternative reading strategies Emma could use to enhance her understanding of the course content and improve her academic performance. (8 marks)

Question 2:

Thuli is a university student enrolled in a literature course that explores various novels, essays, and critical texts. As part the course, she needs to engage with lengthy and complex literary works, analysing themes, characters, and critical perspectives. For her upcoming assignment, Thuli must demonstrate a deep understanding of a novel by a renowned author. This requires her to delve into its historical context, thematic elements, and critical reception, presenting her insights
in a comprehensive manner.

2.1 Having read the novel, Thuli must now explore ways of enhancing her understanding of it. She decides to write a short, simplified synopsis of the
novel.

With reference to what Thuli is doing above, identify and discuss which reading- based comprehension skill she is making use of and why it is useful. (10 marks)

2.2 Whilst conducting research on the assigned novel, Thuli comes across a podcast about the novel, in which the author of the novel is interviewed. During the podcast interview the author discusses the novel’s main themes, characters, and her opinion on what critics have said about the novel. Whilst listening to the podcast, Thuli takes down notes.

Discuss three (3) factors around podcast notetaking that Thuli should be aware of. (9 marks)

Question 3:

You are a project manager tasked with organising a team brainstorming session to generate ideas for a new marketing campaign. Your team consists of members from various departments with diverse expertise and perspectives. The goal is to come up with innovative strategies to increase brand awareness and customer engagement.

As the project manager, you decide to facilitate the brainstorming session using different techniques to maximise creativity and collaboration amongst the team
members.

3.1 Identify and describe three (3) brainstorming techniques you could use to help generate ideas, and discuss how you would implement each during the brainstorming session. (15 marks)

3.2 Using your textbook, find and read about the different ways in which you could go about organising ideas into a paragraph.

Based on the information you have found, identify and describe different methods you could use to organise the ideas generated during the team brainstorming session into a logical paragraph. (10 marks)

QUESTION 4 (31 Marks) Read the scenario below and answer the questions that follow:

Yumna is a marketing student at East Coast University, she has been tasked with creating a presentation for her Marketing Strategies module. For her presentation, she wants to explore the topic: “The Four ‘Ps’ of Marketing”, and plans to deliver the presentation by the end of the semester.

Yumna recognises the significance of conducting thorough research to ensure the credibility and depth of her presentation. She wants to ensure that her presentation
is well-organised, supported by comprehensive knowledge, and meets the necessary grading criteria.

4.1 Provide Yumna with four (4) tips that will help her conduct effective research for her presentation. (8 marks)

4.2 When tasked with giving a presentation, it is important to rehearse delivering the presentation, to ensure that you are prepared and confident in what you are talking about.

Yumna is very nervous about presenting in front of an audience. Provide her with strategies that may assist her whilst rehearsing her presentation. (23 marks)

Answers to Above Questions on Emma Case Study

Answer 1: An analysis of the given scenario indicates that the form of literacy that is depicted in it is academic literacy. It is defined as a type of literacy which requires skills for efficient reading, writing and comprehension in an academic context. In the given case scenario it is evaluated that Emma struggles in understanding instruction, using proper grammar, and also in reading comprehension, and these are all related to academic literacy.