You have been appointed as an E-commerce expert to manage and facilitate the migration of a traditional brick and mortar store to an online E- Commerce platform. The team has asked you to assist with a few concepts relating to E- commerce.
A. Explain what a payment gateway is, and the need to integrate it into the new platform (2)
B. Explain 5 different types of Payment gateways for E – Commerce (5)
C. Explain to the team on ways and methods to maximize security and control on user accounts on the new E-commerce platform. (13)
The product team has raised concerns on inventory management on the new E-commerce platform. You have been tasked to explain the following concepts in relation to the new E– Commerce platform.
A. Inventory Level Management. (4)
B. Product Description Handling. (4)
C. Usability. (4)
D. Flexibility. (4)
E. Service Delivery And Customer Retention. (4)
Shopleft Retail Group is a retail store with branches across South Africa. Due to reflections and lessons learned from the COVID 19 pandemic, their team has decided to adopt a digital strategy to maximize profitability. You have been appointed as an E-commerce specialist to assist the productdevelopment team with the implementation of their online e-commerce store.
Explain to the team the advantages and disadvantages of E-commerce. (10)
Identify five different types of sales channels that could be used to maximise through the new E-commerce platform. (5)
Explain how the sales channels could maximise profitability (5)
Explain the different E-commerce functionalities and specifications suitable for Shopleft Retail Group (10)
Further to the successful deployment of an E-commerce store by Shopleft Retail Group, The sales and marketing team has realized issues pertaining to their sales and marketing strategy. You have been appointed as an E-commerce specialist to assist the sales and marketing team. Explain to the team how to;
Increase visitors onto their new E-commerce platform (10)
Convert website visitors into new and returning customers. (10)
NB: Your answer should be relevant to E-Commerce
Answers to Above Questions on Information Technology
A payment gateway is an important online service that facilitates the processing of online payments for businesses. It is mainly used by online businesses in order to accept payments using debit or credit card for the purchases made by its customers. It is important to integrate a payment gateway in the new platform because without the payment gateway, it is difficult for the merchant to process payment for the online purchases requested by its customers.
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