Question 1 (Marks:40)

“Winning in the marketplace is, in most cases, a result if the actions an organisation takes to seek and secure a sustainable competitive advantage” (Louw & Venter, 2019:249). Analyse the business level strategy employed by Drip Footwear.

Your answer should be 400 – 500 words. Include in your analysis the following points:

• Determine which business level strategy is followed by Drip Footwear and discuss how they are implementing the specific strategy.
• Include in your discussion the advantages and disadvantages of the strategy.
• Evaluate the business level strategy implemented by Drip Footwear.
• In your opinion, does Drip Footwear’s business level strategy suite their organisation? Provide support for your answer.

You are required to use a minimum of two additional academic sources, excluding the prescribed textbook, to support your argument/discussion/analysis/evaluation. Wikipedia/Investopedia/ Social Media are not regarded as academic sources.

Question 2 (Marks: 40)

Corporate level strategies, also referred to as grand or master strategies, provide direction and represent roadmaps that the organisation can use to achieve it strategic goals (Louw & Venter, 2019: 331). Dissect the corporate level strategy followed by Drip Footwear.

Your answer should be 400 – 500 words. Your answer should contain the following points:

• Determine which corporate level strategy is relevant to Drip Footwear current activities and discuss how they are implementing the specific strategy.
• Include in your discussion the advantages and disadvantages of the strategy.
• Recommend an alternative corporate level strategy Drip Footwear may consider. Discuss how they may implement the strategy as well as the advantages and disadvantages associated with the strategy.

You are required to use a minimum of two additional academic sources, excluding the prescribed textbook, to support your argument/discussion/analysis/evaluation. Wikipedia/Investopedia/ Social Media are not regarded as academic sources.

Question 3 (Marks: 10)

The management team of Drip Footwear want to expand internationally in the near future.

Recommend an international strategy for Drip Footwear to consider. Your answer should be 150 – 300 words. Your answer should contain the following points:

• Recommendation of an appropriate international strategy.
• Arguments support your recommendation.

You are required to use a minimum of two additional academic sources, excluding the prescribed textbook, to support your argument/discussion/analysis/evaluation. Wikipedia/Investopedia/ Social Media are not regarded as academic sources.

Answers to Question 1

Business level strategies are defined as those moves and actions undertaken by an organisation with the objective of providing value to the customer and developing the competitive advantage. The business level strategies can be classified into three types such as cost leadership, differentiation and focus. In the given case scenario of Drip Footwear, the analysis of the case study indicates that the company is following the business level strategy of…..

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