Start-up company Drip Markets’, buy-and-sell was a platform for pre-loved clothing. It was founded by two College students who were studying abroad and came across a similar idea that has been in practice overseas. Not only does this provide a great Entrepreneurial opportunity, for local unemployed consumers, but through creative ingenuity these two youngsters have turned to social media in order to market their pre-owned […]
Posted: October 18, 2024
Marketing is about understanding who your customers are, being able to anticipate what they require now and, in the future, and ultimately, satisfying their every need. It is therefore important that all the work that your organisation undertakes should be created and implemented to serve the customers. In marketing, the pain point of every marketer is to really understand who are their customers, or better […]
Posted: October 18, 2024
TOPIC 1: Integrated Marketing Communication to Build Brand Equity GROUP 1 You are a brand management specialist who has been invited to a Strategic Brand Management Symposium to deliver a talk on integrating marketing communications to build brand equity. In light of this and with the aid of practical examples, you are required to fully discuss the marketing communication options that are available to marketers […]
Posted: October 18, 2024
It is imperative to use innovative business practices that will reduce waste, encourage the use of recycled material and reduce the reliance on natural resources such as water. A business practice that is regarded as sustainable is one that allows organisations to reduce their negative impact on the environment whilst being economically viable and socially responsible. Corporate environmental responsibility (CER) is the conscious, proactive efforts […]
Posted: April 6, 2024
Question 1 (20 marks) A company can invest in either Project X or Project Y. The company’s required return is 12%. Assuming no depreciation or taxation, you are required to select either Project X or Project Y. The cost of either Project is R20 million. Year Project X Cash Flow (Rm) Project Y Cash Flow (Rm) 0 -20 -20 1 4 10 2 4 10 […]
Posted: November 29, 2023
You have been appointed as an IHRM Consultant to a large multi- national company (MNC). In view of the high failure rate of expatriates, one of the important mandates is for you to devise a recruitment and selection policy for the MNC. Devise this policy and in your response pay particular attention to the following:- Examine why MNC’s have high failure rates of expatriates and […]
Posted: August 5, 2023
Coastal Shipping or Short Sea Shipping (SSS) is defined as maritime transport within a region (Cabotage). European Union have implemented a successful Short Sea Shipping model that is being reviewed by many countries including Australia and America for their implementation. You are requested to advise South African government and policy makers on a suitable Short Sea Shipping model/ Strategy for the country. Consider well established […]
Posted: December 3, 2022
There are two main approaches to curriculum design:(1) the product approach and, (2)the process approach.As stated by van Oort (2018), “product approaches entail, among other things, clear goals and authoritative, prescriptive learning content. The product approach to curriculum design views knowledge as given and absolute, and the teachers and learners have little to no influence when the curriculum is being determined” (p.257). She further states […]
Posted: October 9, 2022
