1. A new gardening tool start-up company is looking to embrace digital marketing to reach out and expand its business. Evaluate 4 social media platforms and justify how they would be able to create marketing impact for the business. (25 marks) 2. Evaluate challenges in customer engagement in digital marketing; and determine how Lazada can manage their customers’ expectations without personal contact. (25 marks) 3. […]
Posted: February 17, 2023
CASE STUDY: MANAGING HARD ROCK’S ROCKFEST At the Hard rock Café, like many organisations, project management is a key planning tool. With Hard Rock’s constant growth in hotels and cafes, remodelling of existing cafes, scheduling for Hard Rock Live concert and event venues, and planning the annual Rockfest, managers reply on project management techniques and software to maintain schedule and budget performance. “Without Microsoft project,” […]
Posted: February 15, 2023
Question 1:Human Resource Managers are faced with constant challenges in shaping a high-performing workforce in the current disruptive business environment. Analyse any FOUR (4) major challenges faced by human resource managers in creating a high-potential workforce capable of navigating through the disruptive business landscape.(25 marks) Question 2:People management practices have taken a seismic shift in the past few years redefining the role of human resources […]
Posted: February 14, 2023
Question 1 a) Provide a critical discussion, relating to the underlying assumptions of WACC, when companies decide to use their current weighted average cost of capital (WACC) when assessing the acceptability of new projects. (9 Marks) b) Explain how a finance manager’s attitude of short termism negatively impacts his goal of shareholder wealth maximization. (6 Marks) c) Artificial Intelligence (AI) is a technology that aims […]
Posted: February 13, 2023
Case Study CN Company is a manufacturer of confectionary products with a well established position and brand recognition in Country P. The potential for future growth in Country P is, however, limited with the market reaching saturation. A proposal put forward is that to achieve growth CN Company should move into new markets in other countries, offering its existing product range. One possible method of […]
Posted: February 13, 2023
