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MAR303B Marketing Assignment Answers

McDonald’s began as a small restaurant run by the McDonald’s brothers, with a limited menu, concentrating on just a few items – burgers, fries and beverages – which allowed them to focus on quality and quick service (McDonald’s, 2022). The McDonald’s brothers were looking for a new franchising agent and Ray Kroc saw an opportunity. In 1955, Ray Kroc founded McDonald’s System Inc., a predecessor […]

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