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MRP302B Market Research Project Assignment Answers

Simba – ROARRRS WITH FLAVOUR Simba is one of the biggest snack and beverage companies in the world. Its humble beginnings started when Leon, the son of Mrs Greyvenstein (known for her Ouma Rusks) had some meetings with Herman Lay, the owner of Lay’s Chips in 1952. ‘Simba Chippies’ saw the light in 1957. This was also the start of Simba the Lion, one of […]

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