Savoy Techies, a leading technology solutions provider, is venturing into the Indian market to capitalise on its vast potential. Motivated by the tech-savvy population, dynamic business environment, and government support, the company aims to align with India’s digital transformation. The company will adopt a customer-centric approach, conducting market analysis and gathering feedback to customise products and services for the Indian market.

Savoy Techies’ strategy focuses on collaboration with local businesses, industry experts, and government bodies to navigate regulatory challenges and gain a deeper understanding of the Indian market dynamics. Leveraging local expertise will contribute to a strong foundation in the Indian market. Savoy Techies’ expansion plan involves a culturally sensitive approach, emphasizing a deep understanding of the Indian market. The company aims not only to establish a robust business presence, but also to contribute significantly to India’s technological landscape.

To navigate cultural differences, Savoy Techies plans extensive research into Indian culture, social norms, and consumer behaviour. The objective is to tailor entry strategies to align with the preferences of the Indian consumer base. The research focuses on understanding the intricacies of successful market entry, including cultural nuances, regulatory landscapes, and competitive strategies.

You are the research manager, and your first task is to identify a business problem related to any of the management functional areas (finance, human resources, marketing, operations, etc) and prepare a research proposal. Your research problem should draw on academic literature, case studies, and industry insights to inform decision-making throughout the expansion journey.

Please ensure that your research proposal includes (but is not limited to) a discussion of the following:

QUESTION 1 [100 MARKS]

Write a research proposal using the following sections and guidelines.

Introduction
This should include the:
• Background and rationale of the research;
• Research problem statement (include evidence of brainstorming or cognitive mapping); and
• Research objectives.

Literature review
This should be:
• Structured according to research objectives or research questions;
• Based on researched theory (relevant to title or problem statement);
• Supported by evidence of having engaged with relevant literature in an intellectual and academic manner with a minimum of 10 sources or readings; and
• It should highlight the gap in the existing literature.

Importance, value, or benefits of study
This should:
• Describe the significance or value of the study; and
• Discuss the future benefits of this study for the organisation.

Proposed research design
This should include:
• Research method and research approach;
• Delimitations and limitations of the research; and
• Ethical considerations of the research.

Proposed research schedule
This should:
• Discuss the work plan, with possible timeframe or schedule for the study.

Resource list
This should include:
• The list of sources used to compile the research proposal, correctly referenced using the APA 7 referencing style. (This includes the sources used in the literature study.)

Use the rubric to assist you in compiling your research proposal.

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