Marketing is about understanding who your customers are, being able to anticipate what they require now and, in the future, and ultimately, satisfying their every need. It is therefore important that all the work that your organisation undertakes should be created and implemented to serve the customers. In marketing, the pain point of every marketer is to really understand who are their customers, or better yet identify who are their target customers. Marketing isn’t just about here and now either. Marketers have to anticipate the future or rather what would the customer like to see from their businesses and brands. As customers demand high levels of relevant, meaningful personalisation and brands reorganise around a customer-centric operating model, Artificial Intelligence becomes a critical tool needed to develop creative marketing, improve customers’ relationships, and drive personalisation.

With this scenario being pitched conduct a detailed analysis on the importance of AI in harnessing human interaction and technology and its impact on improving customer transactions.

Finally, do you think that AI can assist in resolving marketing challenges presently and going forward? Please authenticate why or why not!

Answers to Above Questions on Marketing

Answer 1: The role of artificial intelligence is significant in transforming the marketing landscape by way of addressing the gap between human interaction and technology. AI is significant because it can process huge datasets, identify patterns and generate useful information about customer behaviour preferences and needs. The main focus of analysis is therefore on evaluating the role of AI in addressing the current and future marketing challenges, and an evaluation of the ways in which AI can improve customer interactions.