Select a brand/product in the Malaysian consumer market for analysis and write an assignment on the Marketing environment factors affecting their growth.
Answer to Above Question on Principles of Marketing
A business is affected by a large number of environmental factors which could be both internal as well as external to it. It is important to perform a critical analysis of all these factors so that businesses can develop strategies that could effectively address the environmental requirements that lead to its success. In this respect, a Malaysian brand that is selected for the purpose of analysing the marketing environment factors that are affecting its growth is Malaysian Airlines.
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